Data Analyst | Betty UK

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. As our group continues to grow, we’re launching a new regulated venture in Great Britain. Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players’ safety and enjoyment above everything else.

Our Values:

• We are honest – we value honesty in all aspects.
• Bring the Olives – we offer premium customer experience.
• Think Big – we believe in always striving for more.

Key Responsibilities:

• Own deep-dive analysis of player and commercial behavior – where value is created, where it leaks, and what we should do about it.
• Lead advanced analyses on correlations between key metrics.
• Work with large event-level data to run deep-dives and ad-hoc investigations.
• Find opportunities and inefficiencies across player segments, games, providers, payment flows, channels and others.
• Run ad-hoc analysis to support business initiatives, product launches, and marketing campaigns.
• Build, define and validate the reports the business runs on.
• Present findings and recommendations credibly to the stakeholders.

Requirements:

• 3+ years in data analytics – ideally iGaming, gaming, fintech, or another high-volume consumer-transaction environment.
• Advanced SQL, with Redshift or a comparable cloud data warehouse.
• Deep knowledge of commercial and behavioral KPIs: LTV, ARPU, retention, churn, cohort behavior, conversion funnels.
• Experimentation and statistical reasoning, including an instinct for correlation vs. causation.
• The ability to work with messy, incomplete, evolving data and still produce something reliable.
• Clear communication – you can explain a complex analysis to someone who doesn’t want the detail, and manage expectations honestly.
• Being comfortable in a fast-paced environment.

What we offer:

• Competitive salary
• Performance-based bonus
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space