Principal Gen AI Product Manager, EMAP

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The Principal GenAI Product Manager EMAP will be responsible for shaping and executing Experian EMAP’s AI‑enhanced product strategy across the Ascend and Fraud portfolios.

This is a specialist role in the EMAP Product Management team. The role focuses on embedding Generative AI capabilities into core products, reimagining customer propositions, accelerating innovation, and driving adoption across diverse EMAP markets.

Operating horizontally across Product, Engineering, Data Science, Client Delivery, and Market Product teams, the role acts as a bridge between global GenAI strategy, regional priorities, and market execution.

The ideal individual will bring:

• Disruptive mindset
• Deep understanding of generative AI technologies
• Strong product instincts
• Ability to convert opportunities into scalable, commercially viable features aligned to Experian’s product operating model

What You’ll Do

GenAI Product Strategy & Direction

• Own the regional GenAI product strategy and roadmap for EMAP across Ascend and Fraud, informed by:
  • EMAP customer VOC and market needs
  • Regional regulatory and risk considerations
  • Global GenAI platforms, priorities, and capabilities
• Identify where Generative AI can materially improve customer outcomes, product differentiation, and operational efficiency.
• Translate emerging GenAI capabilities into clear product intent, priorities, and roadmaps.

Product Discovery & Productisation

• Lead discovery of high‑impact GenAI opportunities across customer journeys and internal product workflows.
• Define use cases with clear value hypotheses, success measures, and risk considerations.
• Drive productisation of GenAI capabilities, moving from concept and proof points into scalable, production‑ready features embedded in core products.
• Ensure solutions are designed for repeatability, supportability, and regional scale, rather than bespoke delivery.

Scaling & Adoption Across EMAP

• Work with markets and regional functions to scale GenAI use cases across EMAP, with primary focus on customer‑facing innovation and considering productivity enablement where it supports product outcomes
• Define how GenAI capabilities will be adopted, measured, and evolved over time across markets.
• Track outcomes including adoption, productivity gains, customer impact, and product differentiation.

Embedding GenAI into Core Platforms

• Partner with Engineering and Data Science to embed GenAI capabilities into existing Ascend and Fraud products, rather than standalone tools.
• Ensure GenAI features are explainable and auditable by design; aligned to Experian’s product operating model and naturally integrated into customer and analyst workflows
• Balance rapid innovation with long‑term platform integrity, trust, and regulatory compliance

Cross‑Functional & GTM Collaboration

• Act as a senior product partner across Engineering, Architecture, Data Science, Client Delivery, Market Product, and regional GTM teams.
• Collaborate with GTM to shape AI‑driven value propositions, pricing inputs, and adoption models, ensuring clear and responsible client messaging.
• Influence prioritisation and solution design through strong product judgement, evidence‑based trade‑offs, and clear articulation of customer and commercial value.
• Operate effectively in a matrixed, global environment without formal line authority.

Governance, Risk & Responsible AI

• Work closely with regional and global AI technology teams to ensure GenAI governance, controls, and guardrails are embedded into product design and delivery.
• Ensure GenAI product capabilities align with:
• Product development and risk frameworks
• Legal, compliance, and regulatory requirements across EMAP
• Responsible AI principles (fairness, transparency, traceability)

Client Co‑Creation & Ecosystem Engagement

• Co‑create GenAI capabilities with selected clients to validate value, usability, and adoption.
• Partner with global technology and AI platform teams to leverage external GenAI providers where appropriate, in line with Experian standards and governance.

GenAI Thought Leadership & Storytelling

• Act as an internal GenAI product ambassador for EMAP.
• Share success stories, learnings, and impact narratives to support alignment, adoption, and momentum across product teams and markets

What Success Looks Like

• GenAI capabilities embedded into EMAP products at scale, not isolated pilots
• Tangible improvements in customer decision quality, speed, and usability
• Clear, aligned GenAI priorities across product teams and markets
• Innovation delivered responsibly, maintaining Experian’s standards of trust and compliance

What You’ll Bring

• Significant experience as a Senior Product Manager / Principal PM in complex software, platform, or data‑driven environments.
• Strong grounding in product discovery, productisation, and outcome‑based prioritisation.
• Deep understanding of Generative AI concepts, patterns, and limitations.
• Ability to translate AI capabilities into practical, customer‑ready product features.
• Proven ability to lead through influence rather than hierarchy.
• Strong communication skills with senior stakeholders and technical teams.
• Experience operating in regulated or high‑trust environments is highly advantageous.

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