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EGT Digital

Digital Analyst

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Обявата е публикувана в следните категории

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    Tech Stack / Изисквания

    EGT Digital is a next-generation tech company that is focused on all online gaming products, and its portfolio includes Casino Games, Sportsbook, as well as the all-in-one solution – a Gambling Platform.

    EGT Digital is a part of the Euro Games Technology (EGT) Group, headquartered in Sofia, Bulgaria. EGT Group is one of the fastest-growing enterprises in the gaming industry. Our global network includes offices in 25 countries and our products are installed in over 85 jurisdictions in Europe, Asia, Africa, and North, Central, and South America.

    Being a part of such a fast-moving industry as iGaming, the company knows no limits and is growing rapidly through its dedication to innovation and constant improvement. This is the reason why we are expanding our Sales Department team and now we are looking for some fresh and enthusiastic people to come and join us in the exciting digital world of iGaming.

    Job Description

    We are seeking a highly skilled and experienced Digital Analyst to join our dynamic Sales Department team. As a Digital Analyst, you will play a crucial role in leveraging technology to drive marketing initiatives, optimize campaigns, and enhance customer engagement. You will be responsible for implementing, managing, and optimizing marketing technology solutions to support our company’s objectives and growth.

    Responsibilities

    • Support Marketing Requests: Act as the primary analytics support for marketing requests from our partners, ensuring accurate data collection and insights generation.
    • Collaborate on Strategic Initiatives: Work closely with other internal teams, including sales, product, and IT, to develop and monitor strategic marketing B2B initiatives that enhance client acquisition and retention
    • Tool and Platform Management: Analyze and manage integrations with 3rd party marketing tools and platforms, ensuring they are optimized for data accuracy and actionable insights
    • Market Research and Trends Analysis: Conduct comprehensive market research and analyze trends to identify new marketing opportunities. Translate findings into actionable strategies that align with business objectives
    • Tag Management and Tracking: Implement, configure, and troubleshoot tracking solutions using Google Tag Manager, including tag deployment, testing, and debugging across multiple web environments
    • Data Analysis and Reporting: Utilize Google Analytics and other analytics platforms to create reports that provide insights into customer behaviors and campaign effectiveness. Adjust strategies based on data-driven insights

    Requirements

    • Proficiency in Digital Analytics: Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager, and familiarity with DataLayer manipulation and custom events configuration
    • SEO and Google Search Console Expertise: Demonstrated experience in SEO optimization techniques and proficient use of Google Search Console to monitor site performance and identify issues
    • Advanced Advertising Knowledge: Proficiency in managing digital campaigns on Google Ads and Meta, including Conversion API (CAPI) integration methodologies and Google Products
    • Third-Party Platform Integration: Experience with integrating and optimizing third-party marketing tools and platforms. Knowledge of affiliate marketing platforms is a plus
    • Analytical Skills: Ability to analyze complex data sets to derive actionable insights.Strong problem-solving skills and attention to detail
    • Communication and Collaboration: Excellent communication skills with the ability to work effectively across internal teams and with external partners. Strong project management skills to lead initiatives from conception through execution

    Preferred Qualifications

    • Certification in Google Analytics and Google Tag Manager
    • •Experience with CRM software and customer data analysis
    • Prior experience in a B2B marketing role

    What we offer

    • Competitive salary
    • 13th Salary
    • Performance evaluation & salary review twice a year
    • 25 days paid annual leave
    • Work from home option -2 days weekly
    • Flexible working schedule
    • Additional health insurance – premium package
    • Fully paid annual transportation card
    • Fully paid Sports card
    • Free company shuttle by the office
    • Sports Teams/Sports events
    • Professional development, supportive company culture, and challenging projects
    • Company-sponsored trainings
    • Tickets for conferences and seminars
    • Team building events and office parties
    • Referral Program
    • Free snacks, soft drinks, coffee, and fruit are available always
    • Birthday, newborn baby, and first-grader bonuses
    • Corporate discounts in various shops and restaurants
    • State-of-the-art modern office
    • Positive working environment and chill-out zone (PS4, table tennis, foosball, and lazy chairs)

    All applications will be treated in strict confidentiality and only the approved candidates will be invited to an interview.